Hansoft had already known success with their project management tool in the gaming industry. We gave them a brand that positioned them to attract enterprise clients.
The challenge
For Hansoft, a new product launch was the right opportunity to reintroduce themselves to the world, and particularly to enterprise. They wanted to establish themselves as the bold leader in the agile space, even though their company embodied the modest, egalitarian, and collaborative values of Swedish culture.
Our solution
We developed their voice to speak with authority yet without arrogance. We created a flexible, vibrant color palette to reflect their humanistic and supportive culture. We evolved their look to make the company enterprise-ready, moving from animated characters to photographic realism to present a more polished, mature brand. Perforce acquired Hansoft, as it was interested in adding an agile enterprise project management to to its portfolio.
Deliverables:
Customer insights
Brand audit
Persona development
Positioning
Refresh of brand design system
Brand book: Brand, style, and editorial guidelines
Website design
